As you may already know, the Swedish gay pride people aren't pleased at all with the Russian anti-gay laws. Someone painted a rainbow crossing outside of Russian Embassy in Stockholm in protest, and now M&C Saatchi comes with this pretty poster contribution. I guess if Stockholm pride parties hard enough, Moscow will notice.
Go west, it says to the rainbow, and I'm sure I'm not the only one who hears the pet Shop boys sing that in my head. "The fight for LGBT rights continues #Gowest" reads the line.