Stolichnaya got Hugh Hefner in for a two day shoot, which he happily tweeted about. Why two days? Well, it's because Hugh is seen having a drink with himself. That's Hugh the magazine magnate has a drink with Hugh the chick magnet. The campaign asks would you have a drink with you?. Hugh Hefner has "been distinctive since 1953", and with Stoli at the bar he's no longer upstaged by a bottle of Tanqueray. But then again, he drinks alone.

The commercial:

Ogilvy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.