A huge candy dispenser feeding into a chocolate finger on one of Tel Avis busiest pedestrian bridges. "Packed full of fun"

Ad agency: BBR Saatchi & Saatchi Tel Aviv Production company: Baram Chief creative officer: Yoram Levi Creative director: Nadav Pressman Art director: Oren Amiran Copywriters: Yair Zisser VP client services: Idit Zuckerman Account supervisors: Roni Hirshman, Rivi Peled Planning director: Daniel Weismann Senior planner: Shira Shaked Planner: Moran Raphael Printed: January 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.