Sublymonal branding on Xanga

Adland: 

Some brands buy textads, others take over every Xanga member page in existence - like Sprite is currently doing with their "Sublymonal" campaign.

Not all Xanga members are happy about this, Reality_1 complains "It pisses me off just a little that they can do that without my consent." but he also recognises that if they really wanted complete control over their webpage they could have opted to not use a "free" (read advertising supported) service.

So here's what the subliminal stuff looks like in action, using Reality_1 page as an example.

Without touching the top right lemony thing, it's a grey page with a duck-logo (see image above)

But touch the lemony thing in the upper right, and presto - it is now sublymonal all over! All blinky-gif and ugly as hell. In the upper left, the Xanga.com logo has been changed to YOU LOVE LYMON. Subtle. ;)

You should check out the caffeinegoddess' post about the Uncola wars if you missed it - and here are the Sprite ads from this campaign.

Comments (3)

  • beadprincessk's picture
    beadprincessk

    never even noticed the new tab until I read this and went to check it out. I personally am so used to the google ad banner up there that I completely ignore it.

    Jun 27, 2006
  • Dabitch's picture
    Dabitch

    I was thinking that most people do ignore the top part, so what they are really hoping for is Xanga memberspotting it and then blogging about it. A quick search at Xang showed that very few blogged the word "Sublymonal", and of those who did two talked about this thing and neither one was very happy about it. I guess their ad plan backfired.

    Jun 27, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.