Sublymonal branding on Xanga

Adland: 

Some brands buy textads, others take over every Xanga member page in existence - like Sprite is currently doing with their "Sublymonal" campaign.

Not all Xanga members are happy about this, Reality_1 complains "It pisses me off just a little that they can do that without my consent." but he also recognises that if they really wanted complete control over their webpage they could have opted to not use a "free" (read advertising supported) service.

So here's what the subliminal stuff looks like in action, using Reality_1 page as an example.

Without touching the top right lemony thing, it's a grey page with a duck-logo (see image above)

But touch the lemony thing in the upper right, and presto - it is now sublymonal all over! All blinky-gif and ugly as hell. In the upper left, the Xanga.com logo has been changed to YOU LOVE LYMON. Subtle. ;)

You should check out the caffeinegoddess' post about the Uncola wars if you missed it - and here are the Sprite ads from this campaign.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • beadprincessk's picture
    beadprincessk

    never even noticed the new tab until I read this and went to check it out. I personally am so used to the google ad banner up there that I completely ignore it.

    Jun 27, 2006
  • Dabitch's picture
    Dabitch

    I was thinking that most people do ignore the top part, so what they are really hoping for is Xanga memberspotting it and then blogging about it. A quick search at Xang showed that very few blogged the word "Sublymonal", and of those who did two talked about this thing and neither one was very happy about it. I guess their ad plan backfired.

    Jun 27, 2006

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