Fun pasta kids want to eat, so no more "here comes the airplane." Too cute. Damn what a fun idea.
TBWA/Yehoshua, hurry up and partner with Sugat and make these spoons a reality so I can buy a couple of sets. My kids would love these.

Advertising Agency: TBWA\YEHOSHUA Agency Website: http://www.ytbwa.co.il/ Executive Creative Director: Amit Stoler Creative Director: Koren Waise, Noga Kara Art Director: Udi Ovadia, Dafna Ashkenazy Copywriter: Michal Perry VP Client Services: Erez Barkats Photographer: Yoram Aschheim

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.