Since we've been looking at how you sell Axe for men in the print campaign in the USA and the print&poster campaign in UK, I thought a quick peek at the latest Sure active response print ad for women would be fun. Read more to see it.

God knows it made me laugh out loud. Do the boys reading out there get it?


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • sport's picture

    The knickers could have been a lot uglier, but I get it.

    May 25, 2004
  • anonymous's picture

    HA! I love it! Would make a great busposter too - I'd run home and change.

    May 26, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I DON'T GET IT!! Someone please tell me what this ad means. What does "I've pulled" mean and what does the product do?

    Jun 04, 2004
  • Neo's picture

    She scored, a handsome man , while wearing granny-underwear! Gosh forbid!

    Jun 05, 2004

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