I'm assuming y'all know the English phrase "push the envelope", meaning to innovate, push the boundaries. So KNARF had this idea to remind the students of SVA what they were doing every day. Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors.
The School of Visual Arts students literally “Pushed The Envelope” while entering and exiting.
Pun!

Client: The School of Visual Arts Title: “Push The Envelope” Agency: KNARF, New York Executive Creative Director: Frank Anselmo Creative Directors: Jayson Atienza, Richard Wilde Art Directors/Writers: Jayson Atienza, Frank Anselmo Photographer: Billy Siegrist

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.