Svenska Dagbladet, one of the leading Swedish national newspapers known as "SvD", has a new feature - you can read the short version or the in depth version of the news. M&C Saatchi Stockholm were called upon to show people that this new feature exists, and show us here in billboards what THE LONG STORY and THE SHORT STORY are like, that you'll now find at

ad agency: M&C Saatchi

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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