Svenska Dagbladet, one of the leading Swedish national newspapers known as "SvD", has a new feature - you can read the short version or the in depth version of the news. M&C Saatchi Stockholm were called upon to show people that this new feature exists, and show us here in billboards what THE LONG STORY and THE SHORT STORY are like, that you'll now find at http://www.svd.se/

ad agency: M&C Saatchi