Sydney International Food festival - Flags of the world food - print, Australia

There's a new campaign out there which, much like the Cannes winning Flags: meet the world* uses everyones fascination with flags to tell a different story. It's the Sydney International food festival that makes each countries flag out of the food that country is famous for. Yum. I'm missing a yellow cross of cloudberries on a bed of wild blueberries here for dessert... ;)

Food stylist Trish Heagerty, photographer Natalie Boog and the creative team at Whybin\TBWA who drooled their way through their sketchpad thinking all of these flags up with appropriate foods, did such a smashing job on this that they use it for the siff website as well as on books, cards and other media around the event. As you can see, each flag isn't just made of food but also made with foods from each country. The Australian flag looks like damper and vegemite. ;)

(*Not to be confused with Flags of the world: "client comments" film)

Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty