This execution shows smokers what they're giving up when they smoke, cars, a new fridge.. We all know it's a lot of money. How much exactly can be figured out on the website Tabaconomia.co.br

Advertising Agency: Master Comunicacao, Sao Paulo, Brazil
Creative Director: Flavio Waiteman
Copywriter: Victor Afonso
Art director: David Keller
Photographer Alexandre Salgado, ArtLuz Studio

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.