This execution shows smokers what they're giving up when they smoke, cars, a new fridge.. We all know it's a lot of money. How much exactly can be figured out on the website

Advertising Agency: Master Comunicacao, Sao Paulo, Brazil Creative Director: Flavio Waiteman Copywriter: Victor Afonso Art director: David Keller Photographer Alexandre Salgado, ArtLuz Studio

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.