This execution shows smokers what they're giving up when they smoke, cars, a new fridge.. We all know it's a lot of money. How much exactly can be figured out on the website Tabaconomia.co.br

Advertising Agency: Master Comunicacao, Sao Paulo, Brazil
Creative Director: Flavio Waiteman
Copywriter: Victor Afonso
Art director: David Keller
Photographer Alexandre Salgado, ArtLuz Studio

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.