Creatives, this is your assignment - play with your food. Why? Because high speed photography looks teh ossom. Just ask Alka-Seltzer. You have learned that lesson well, Ogilvy Johannesburg.

Larger files here:

Kudos to the team; Michael Lewis : Photographer Jonathan Beggs : Creative Director Mike Martin : Art Director Alison Hingle : Copywriter Retoucher: Rob Frew

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.