Holy stunning photography batman!


The Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink.


I don't even drink tea anymore, but these ads are mighty tempting if only to watch the swirls of golden tea escape in the hot water... Mmmm.




Creative: Avadhut Hembade, Photographer Abhijit Karandikar, Designer Piyush Pandey, Executive Creative Director Anup Chitnis, Creative Director Abhijit Karandikar, Art Director Satyajeet Kadam, Art Director Sameer Kochure, Copywriter

Comments (2)

  • alex's picture

    Beautiful. Reminds me a bit of the packaging on an old set of paper samples from G.F Smith I have on my shelf, but hey..

    Mar 28, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.