Holy stunning photography batman!


The Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink.


I don't even drink tea anymore, but these ads are mighty tempting if only to watch the swirls of golden tea escape in the hot water... Mmmm.




Creative: Avadhut Hembade, Photographer Abhijit Karandikar, Designer Piyush Pandey, Executive Creative Director Anup Chitnis, Creative Director Abhijit Karandikar, Art Director Satyajeet Kadam, Art Director Sameer Kochure, Copywriter

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • alex's picture

    Beautiful. Reminds me a bit of the packaging on an old set of paper samples from G.F Smith I have on my shelf, but hey..

    Mar 28, 2008

Leave a comment