Target - Maternity Bra - outdoor.

Here's one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

Yeah, so it's not enough to feel like a whale when lactating, now we need cranes to keep us supported, thanks for that image guys. No, really, thank you. Sheesh. Also, that bra isn't giving any support at all - it doesn't touch her ribcage between the breasts, a.k.a "uniboob". Look up "lift and separate" and get a woman on the account, please. (Unless Pat is a lady)
Link to larger image

Alex Rodriguez, Retoucher
Stuart Crossett, Photographer
Tony Leishman, Creative Director
Tony Leishman, Art Director
Pat Lennox, Copywriter
Cassie Cobain Account Director