One day David Booth had this puntastic but visually brilliant idea where the paint tube shows the name (Pimlico) and location of the tube station nearest the Tate Britain.

Tate by Tube.

'Tate by Tube' is the best selling poster in The London Transport Museum Shop. David should be chuffed.

agency: The Fine White Line
Creative: David Booth


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.