Storåkers McCann, Stockholm reminds people that they can save their precious digital photo memories in Telia's "Telia Photo Backup" backup system - by showing them ruined photos on adshels. The ruined photos on the adshels were water damaged, burnt, crumpled up and made messy by hand, so each adshel had their own version of misfortune that may happen to printed photographs.

Client: Telia Photo Backup
Storåkers McCann, Stockholm
Henric Almquist : Art Director
Hanna Belander : Copywriter


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.