You don't need to know anything about Ravana, Hindu rakshasa King of Lanka to get this - all you need to know is that he had ten heads and you don't.

Copy: “Unfortunately, you have only one head. Please wear a helmet.”

Advertiser: Vijay Kiran Holdings
Agency: Bhadra Communications, Bangalore, India
Executive Creative Director: Satya P R
Art Director: Siju S Nair
Copywriter: Satya P R
Illustrator: Retheesh T C


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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