Thermacell / Myggrapporten - the mosquito report - yes, there's an app for that!
Swedish summers are famous for a lot of things, midnight sun, skinny dipping, odd midsummer parties, rain throughout July, and mosquitos. Millions of mosquitos. They'll eat you alive.
"Up until now there really has been no way to find out how big the problem is locally in different parts of the country. When you plan your vacation you can get a weather report but not a mosquito report. With this insight, we helped our client - a nordic agent for the mosquito repellent product Thermacell - build a crowdsourcing tool for mosquito reports."
And thus the iPhone app "Myggrapporten" (the Mosquito Report in Swedish) was born. It has a heat map with user generated mosquito reports and of course, lets the user submit reports. You can rate the mosquito situation from "minor" to "unbearable".
"The app quickly became one of the most downloaded apps in the Swedish AppStore, the largest dailies in Sweden featured articles about the app and thousand of reports from all over Sweden have been submitted."
You can download on iTunes. Nice way to sell mosquito-repellant.
Agency: Deportivo, Stockholm, Sweden
Agency website: www.deportivo.se
Digital strategist: Stefan Ronge
Art director: Tomas Måsviken
Creative director: Anders Hallén
Web developer: Patrik Hedmalm (Epicore)
Producer: Magnus Nilsson
comments
- I don't know about Sweden but
4 hours 42 min ago - If it wasn't obvious before,
5 hours 19 min ago - "They then proceed to get
17 hours 43 min ago - Who is the actor?
1 day 8 hours ago - I knew what was happening and
1 day 11 hours ago - Great.
1 day 23 hours ago - cuz its hilarious. nerd
2 days 12 hours ago - Shame on Delta for not
3 days 11 hours ago - Hillshire Farms - GO MEAT!
3 days 17 hours ago - "When I say Shrimp, you say
3 days 18 hours ago
Recent comments
-
5 hours 47 min ago
-
6 hours 24 min ago
-
18 hours 48 min ago
-
1 day 9 hours ago
-
1 day 12 hours ago




Post new comment