Tide - Surprisingly White - (2008) print (Australia)

dabitch's picture
Posted by dabitch on 13. January 2008 - 15:14

From Leo Burnett, Sydney comes this ad campaign that reminds me of telling ghost stories with the help of flashlights. Except, there are no flashlights involved.......

Well, how white does your detergent gets your knickers, socks and whatnots? Hmm? This white?

creds: Mark Collis (Creative Director), Chris round (Creative Group Head and Copywriter and Art Director), Luke Simkins (Art Director)
Photographer: Scott Newett

Your rating: None Average: 3.6 (24 votes)
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Submitted by kgeiger on 14. January 2008 - 10:16.
kgeiger's picture

These are nice.

Submitted by Allan1 on 15. January 2008 - 18:47.
Allan1's picture

Are these people standing in the dark? In their underwear? Alone??

Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
"Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

Submitted by TDD on 16. January 2008 - 1:01.
TDD's picture

I find the erie light and the expressions on their faces makes the photos a bit creepy looking. Even more so if what Allan1 asked is true.

"Happiness is overrated."

Submitted by TruthInAdvertising on 16. January 2008 - 8:57.
TruthInAdvertising's picture

Funny and simple.

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