From Leo Burnett, Sydney comes this ad campaign that reminds me of telling ghost stories with the help of flashlights. Except, there are no flashlights involved.......
Well, how white does your detergent gets your knickers, socks and whatnots? Hmm? This white?
creds: Mark Collis (Creative Director), Chris round (Creative Group Head and Copywriter and Art Director), Luke Simkins (Art Director)
Photographer: Scott Newett