The Jupiter Drawing Room, Cape Town, suggest that Tipp-Ex can erase all of life's mistakes. Seems that every mistake made here has to do with sex! Teenage pregnancy? Call Tipp-Ex! One-night stand, nothing a little Tipp-Ex can't fix. Tipp-Ex is there for the bride who regrets her choice of groom too, of course. Oversell the product advantage much?

Michael Meyersfeld : Photographer Wayne Troskie : Illustrator Graham Victor Warsop : Executive Creative Director Tom Cullinan : Creative Director Dana Cohen : Art Director Shane Durrant : Copywriter

Comments (4)

  • mpared's picture
    mpared

    This campaign does not work for me at all! Well maybe its just me but I cant simply stand ads that touch emotional subjects like teenage pregnancy, or marriage etc simply to sell their products !! Oh wait maybe tipp -ex can erase it!! Problem solved

    Sep 19, 2008
  • Dabitch's picture
    Dabitch

    I'm not a fan either for the same reason. (but I love your avatar!)

    Sep 19, 2008
  • mpared's picture
    mpared

    thank you I love your site ;0)

    Sep 19, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    It's the obvious solution and a cheap attempt at being "edgy". Yawn. Just like those fake Wite Out ads from a couple years ago.

    Sep 19, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.