Eau de toilet is right!
Perfume=in her pants. Message received.
That's a pisser.
If this works, they'll call it the "sweet smell of success"! :-)
Can't wait to see what they do with the magazine inserts.
It might be appropriate to use urinal cakes as media....
I'll hand it to Tom Ford, he knows exactly where the line is and he crosses it just so for maximum publicity.
I love how bold this is. Isn't that Tom Ford himself on the right?