In order to communicate National Geographic Channel's (NGC) commitment to Earth Day and concern for environmental issues, Torke Stunt, Lisbon, Portugal created a presskit which was sent to media buyers, partners and press. This press kit was contained a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.

Advertising Agency: Torke Stunt, Lisbon, Portugal Client: National Geographic Channel (NGC) Creative Director: André Rabanea Art Directors: Hugo Tornelo, João Pereira Copywriters: Gustavo Blanco
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