DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.

Titles: Buy, Drug, Rob Client: Toronto Crime Stoppers Agency: DDB Canada, Toronto Creative Director: Todd Mackie Creative Director: Denise Rossetto Copywriter: Alan Topol Art Director: Pete Ross Account Supervisor: Rico Tudico Account Supervisor: Carly Sutherland Strategy: Lisa Hart Photographer: Frank Hoedl

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.