LED has arrived proclaims this print ad which turns the flat screen on its head making it look like a UFO. UFO has arrived? Bah, one TLA is as good as another. FWIW, IMHO, YMMV.

Name of project: LED has arrived Client: Toshiba Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: December 2009 Chief Creative Director: Gideon Amichay Executive Creative Director: Nir Livni Creative Director: Eylon Goren Art Director: Alon Zaid Copywriter: Shuki Berg Photographer/Illustrator: Ofer Avioz Executive Client Director: Adam Avnon Account Supervisor: Shiran Chen Account Manager: Efrat Amit Planning Director: Hila Tamir Planner: Zohar Reznik

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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