LED has arrived proclaims this print ad which turns the flat screen on its head making it look like a UFO. UFO has arrived? Bah, one TLA is as good as another. FWIW, IMHO, YMMV.
Name of project: LED has arrived Client: Toshiba Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: December 2009 Chief Creative Director: Gideon Amichay Executive Creative Director: Nir Livni Creative Director: Eylon Goren Art Director: Alon Zaid Copywriter: Shuki Berg Photographer/Illustrator: Ofer Avioz Executive Client Director: Adam Avnon Account Supervisor: Shiran Chen Account Manager: Efrat Amit Planning Director: Hila Tamir Planner: Zohar Reznik