Trapped to view ads in trays

All this airport security where long lines form as punters take off their shoes and x-ray their keys or babies, and mutter under their breath how much they hate airport security while hoping they won't get arrested for packing a frying pan, is really just an elaborate way of keeping the consumer a captive audience to read the sponsors message. That's right, someone thought of selling the bottom of those trays as media space. Of course they did!

The idea of bin-ads comes from SecurityPoint Media a St. Petersburg, Fla.-based company who sell bins covered with Rolodex ads.

"It fits well with the Rolodex position of clean and organized," says Doug Kruep, the company's director of brand development office solutions to Forbes.

Not to mention stressed out and I can't believe I have booked an hour for *this* and omg! I'm late, I'm late! which are also things associated with a Rolodex.
The media fits the brand perfectly, it seems.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Plywood's picture

    VP MARKETING: Where is the one place on earth where people are filled with the most hate, rage and frustration? I mean real boiling over seething pissed offness.
    UNDERLING: Airport security lines?
    VP MARKETING: Yes! Exactly! Let's put ads there!

    Jan 12, 2007
  • caffeinegoddess's picture

    Those bins have something to do with being clean and organized? That's no where near where my brain is when I see those things.

    Would be a better ad placement for Prozac or hell, even chamomile tea. ;)

    Jan 13, 2007
  • TDD's picture

    Instead of Rolodex ads, I would like to see ads for this

    Jan 13, 2007
  • Dabitch's picture

    how about hijacker/Air distaster movies? ;P

    Jan 15, 2007