All this airport security where long lines form as punters take off their shoes and x-ray their keys or babies, and mutter under their breath how much they hate airport security while hoping they won't get arrested for packing a frying pan, is really just an elaborate way of keeping the consumer a captive audience to read the sponsors message. That's right, someone thought of selling the bottom of those trays as media space.
The idea of bin-ads comes from SecurityPoint Media a St. Petersburg, Fla.-based company who sell bins covered with Rolodex ads.
"It fits well with the Rolodex position of clean and organized," says Doug Kruep, the company's director of brand development office solutions to Forbes. Not to mention stressed out and I can't believe I have booked an hour for *this* and omg! I'm late, I'm late! which are also things associated with a Rolodex. The media fits the brand perfectly, it seems.