Based on the insight that chocolate mint chewing gum is a little odd, JWT London asks you to embrace it. I already have a pal in Finland send me chocolate mint gum some on a regular basis, which has the added benefit of coming in a pack that reads "purkka pussi". Yes that makes me giggle. I told you I'm totally a kid.
Agency: JWT London Retouch: Lightbulb Executive Creative Director: Russell Ramsey Creative Director: Greg Martin/Mike McKenna Creative team: Phillip Meyler & Darren Keff Artist: Syd Brack