Trident Chocolate Mint Gum - mess with your head - print, UK

 
 

Trident Chocolate Mint Gum - mess with your head - print, UK

Based on the insight that chocolate mint chewing gum is a little odd, JWT London asks you to embrace it. I already have a pal in Finland send me chocolate mint gum some on a regular basis, which has the added benefit of coming in a pack that reads "purkka pussi". Yes that makes me giggle. I told you I'm totally a kid.

Agency: JWT London

Retouch: Lightbulb
Executive Creative Director: Russell Ramsey
Creative Director: Greg Martin/Mike McKenna
Creative team: Phillip Meyler & Darren Keff
Artist: Syd Brack

Commercials: 
Country: 
Ad type: 

Comments

I had to zoom in to the BIG size to see what was going on with that eye. Basically, to me it just looks like she's been punched. So is this being marketed to guys who get a kick out of just-beaten submissive women?

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