What do you get if you take a brief with the proposition "Natural source of energy", add copper, zink, a lot of wiring, oranges, and 3 months of geeking out testing the idea? One awesome billboard, illuminated by actual oranges.
Big kudos to DDB Paris for this. Well done.
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK