What do you get if you take a brief with the proposition "Natural source of energy", add copper, zink, a lot of wiring, oranges, and 3 months of geeking out testing the idea? One awesome billboard, illuminated by actual oranges.

Big kudos to DDB Paris for this. Well done.

Advertising Agency: DDB, France Executive Creative Director: Alexandre Hervé
 Creative Directors: Siavosh Zabeti, Alexander Kalchev
 Art Directors: Alexander Kalchev, Siavosh Zabeti 
Copywriters: Siavosh Zabeti, Alexander Kalchev 
Director: Johnny Hardstaff 
Account Director: Julie Régis 
Agency Producers: Guillaume Cossou, Florence Gabet 
Production Company: Unit9 
Executive Producer: Piero Frescobaldi 
Producer: Michelle Craig 
Production Design: Alex Marden 
Installation / Special Build: Artem UK

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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