Truth Anti-tobacco "Remove one"

Submitted by Dabitch on 13. February 2008 - 0:02
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The posse at Trial DDB in Dallas did this ad for TRUTH, an anti tobacco group. "Remove one" it says. Your choice, which one? Hmm?
Creds go to ECD Brian Darby CD Jeff Bagley AD Steve Laing and copywriter Kim Frandsen.

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Nice and to the point!

aby902's picture
Submitted by aby902 on 13. February 2008 - 18:15.

You know, just for once I'd like to see an anti-smoking campaign that doesn't tell us how dead we're gong to be. Aversion tactics don't work for everyone, you know!

alex's picture
Submitted by alex on 13. February 2008 - 19:02.

If I had a tobacco company, I'd put the little dotty lines around the whole ad. Of course, I'd probably be sued & given the evil eye by the media...

Wendall's picture
Submitted by Wendall on 14. February 2008 - 1:06.

Hehehe, but you'd get fans here in Adland for clever retort though.

Dabitch's picture
Submitted by Dabitch on 14. February 2008 - 9:08.