The posse at Trial DDB in Dallas did this ad for TRUTH, an anti tobacco group. "Remove one" it says. Your choice, which one? Hmm?

Creds go to ECD Brian Darby CD Jeff Bagley AD Steve Laing and copywriter Kim Frandsen.

Comments (4)

  • alex's picture

    You know, just for once I'd like to see an anti-smoking campaign that doesn't tell us how dead we're gong to be. Aversion tactics don't work for everyone, you know!

    Feb 13, 2008
  • Wendall's picture

    If I had a tobacco company, I'd put the little dotty lines around the whole ad. Of course, I'd probably be sued & given the evil eye by the media...

    Feb 14, 2008
  • Dabitch's picture

    Hehehe, but you'd get fans here in Adland for clever retort though.

    Feb 14, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.