Saatchi & Saatchi New Zealand went all out and drenched the streets (and some shiny white cars) in blood when promoting Kill Bill, one of the bloodiest things caught on films since Sam Peckinpah's "Salad Days" (Monty Python).

Saatchi & Saatchi New Zealand Mike O'Sullivan, Executive Creative Director Matt Swinburne, Art Director helen steemson, Copywriter Anthony Martin, Producer GM - Sonya Berrigan Group Account Director - Jillian Stanton Account Director - Sarah Maclean Account Manager - Jody Lorimer Client - Jason Paris, Jodi O'Donnell

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Plywood's picture
    Plywood

    Great idea, so-so execution. That's way too much blood to come off the sword. This could have been amazing if they'd spent more time crafting the perfect slightly more real situation with Uma and a blood spraying sword.

    May 27, 2008

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