Jonas Wittenmark & Tobias Carlson at Le Bureau, Stockholm have had way too much fun with this awesome brief - sell a TV show where people will endure all sorts of pain for money. I saw a (pretty bland actually, sorry guys) poster in the subway for the same show, but these press ads are miles better.

One more hair-raising execution inside (hehe).

Advertised brand: the TV series 'I'd do anything for money' on TV6 Sweden
Advert title: Staple & Wax
Headline and copy text: I'd do anything for money. The game show where pain equals cash.

Advertising Agency: Le Bureau, Stockholm, Sweden Agency website: Art Director: Jonas Wittenmark & Tobias Carlson Copywriter: Jonas Wittenmark & Tobias Carlson Agency Producer: Petra Dranger JendermyrPhotographer: Erik Undhén Approx time of campaigns running date: Feburary 2008

Comments (1)

  • HaHaSoup's picture

    Beard one is cool. The staple in hand we saw back in 1997 or 8 for hansaplast by Portuguese at director Ricardo Adolfo.

    Mar 17, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.