Jonas Wittenmark & Tobias Carlson at Le Bureau, Stockholm have had way too much fun with this awesome brief - sell a TV show where people will endure all sorts of pain for money. I saw a (pretty bland actually, sorry guys) poster in the subway for the same show, but these press ads are miles better.
One more hair-raising execution inside (hehe).
Advertised brand: the TV series 'I'd do anything for money' on TV6 Sweden
Advert title: Staple & Wax
Headline and copy text: I'd do anything for money. The game show where pain equals cash.