“Hands w/ blades”

Cutwater, San Francisco have created this campaign to launch Assassins Creed 2 - the spread “Hands w/ blades”, the spread “Rip your head off” and this 60 second commercial with the bell tolling for the bad guys.

Two 15 second teaser ads in the series.

Launch date: October/November 2009
Geography: North America
Company: Ubisoft
Media Planning Agency:
Digital Planning Agency:
Creative Agency: Cutwater, San Francisco
Executive Creative Director: Chuck McBride
Interactive Creative Director: Fabio Costa
Art Director: Fabio Costa, Devin Gillespie
Junior Copywriter: Derek Syznal
Art Buyer: Justine Shockett
Print Production Manager: Miriam Lee
Studio Artist: Chris Clayton
Director of Broadcast: Jennifer Golub
Asst. Producer: Bill Spangler
Business Manager: Monica Pasternak
Account Team: Jason Bedecarre
Planning: Rob Klingensmith
CGI House: Digic Pictures
Producer: Alex Sandor Rabb
Director: Istvan Zorkoczy
CG Supervisor: Robert Kovacs
Art Director: Peter Fendrik
Lead Coordinator: Gyorgy Horvath
Production Manager: Szilvia Aszmann
Lead Modeler: Tamas Varga
Modelers: Gabor Kis-Juhasz, Boglarka Piroth, Tamas Tothfalussy, Daniel Ulrich
Painters: Peter Bujdoso, Akos Haszon, Lajos Nagy, Karoly Porkolab, Kornel Ravadits
Lead Character TD: Andras Tarsoly
Lead Technical Director: Szabolcs Horvatth
Technical Directors: Jozsef Bosnyak, Attila Chovanecz, Zoltan Hollosy, Csaba Mate, Peter B. Kovacs, Ivan Sarosacz, Andras Schmidt, Imre Tuske
Compositing: Balazs Horvath, Peter Sved


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.