If the Michelin tyre man had children, they'd probably look like this. I have no idea what it's supposed to mean though... That holding on to the road is child's play? oooooooooh, that's it.

Ad agency: Y&R São Paulo Account team : Felipe Wanderley, Rui Branquinho Chief Creative Officer : Chief Creative Officer : Rui Branquinho Creative Director : Rui Branquinho Creative Director : Flavio Casarotti Creative Director : Alexandre Vilela (Xa) Creative Director : Felipe Gall Copywriter : Lucas Casao Art Director : Guilherme Racz Account Director : Valeria Ordonhez Planner : Fernanda Flandoli Planner : Flavio Proença Client Team Director : Rui Moreira Client Team Director : Luciana Guidi Illustrator : Gabriel Bueno Account manager : Claudia Menezes Art Buyer: Monica Beretta Media team: Gustavo Gaion/ Gabriela Ben David

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.