If the Michelin tyre man had children, they'd probably look like this. I have no idea what it's supposed to mean though... That holding on to the road is child's play? oooooooooh, that's it.

Ad agency: Y&R São Paulo
Account team : Felipe Wanderley, Rui Branquinho
Chief Creative Officer : Chief Creative Officer : Rui Branquinho
Creative Director : Rui Branquinho
Creative Director : Flavio Casarotti
Creative Director : Alexandre Vilela (Xa)
Creative Director : Felipe Gall
Copywriter : Lucas Casao
Art Director : Guilherme Racz
Account Director : Valeria Ordonhez
Planner : Fernanda Flandoli
Planner : Flavio Proença
Client Team Director : Rui Moreira
Client Team Director : Luciana Guidi
Illustrator : Gabriel Bueno
Account manager : Claudia Menezes

Art Buyer: Monica Beretta
Media team: Gustavo Gaion/ Gabriela Ben David


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.