Under Armour and Amsterdam agency WE ARE Pi launched its nationwide campaign for Underarmour, on a boat on the River Thames. The 30m long vessel transported a huge image of Welsh Rugby Union (WRU) players Jamie Roberts and Leigh Halfpenny, accompanied by fellow Home Nations representatives James Haskell (England), Jordi Murphy (Ireland), Drew Mitchell (Australia) and Canadian Jamie Cudmore, displayed across eight shipping containers.

Then after a time, they ripped off the players country colors to reveal Under Armour.

Client: UNDER ARMOUR Christopher Carroll - Marketing Director, EMEA Michael Taylor - Senior Marketing Manager, UK & Ireland Mairead Van Gils - Digital Marketing Manager AGENCY - WE ARE Pi Managing Director: Alex Bennett Grant Managing Partner: Patrick Garvey Creative Director: Barney Hobson Creative Director: Rick Chant Art Director: Roberto Gabián González Copywriter: Joao Valente Strategy Director: Jessica Perri Strategist: Andrea Van Den Bos Design Director: Nessim Higson Designer: Kaz Salemink Producer: Kimia Farshidzad Assistant Producer: Ekaterina Golovkina Project Manager: Ambar Surastri Account Manager: Sam Speed PRODUCTION – Cinq Etoiles Photographer: Denis Rouvre @ Anne Marie Gardinier Agency Agent: Anne-Marie Gardinier Agent Assistant: Mélanie Crespin 1st Photgrapher’s Assistant: Valentin Fougeray 2nd Local Photo Assistant: Dav Stewart Stylist: Dan Blake Agent: Michael Perkins Make Up Artist: Melodie Evrard Model Maker: Pacal Batteux Producer: Charly Forin Production Co-ordinator: Cathlène Vieira Retouching: Julien Paris