Unicef - Donation Well - ambient, Singapore

 
 
 

Unicef - Donation Well - ambient, Singapore

"At first glance it may look like a regular donation container.. Except there's water in it. Designed to look like a cross section of a well, the water level rises with each coin added to the donations. At the top of the well is a boy trying to reach the water."

Link to larger image

Ad agency: TBWA Singapore
Graham Kelly (Executive Creative Director)
Simon Chew (Art Director)
Justine Lee (Copywriter)

Commercials: 
Country: 
Ad type: 

Comments

Perhaps ready for badland soon as well? (Actually - I prefer just badlanding things in the comments these days). Like this!
Left to right - Sri Lanka Tsunami Fund / Western Union by McCann India, China Women Development Foundation by McCann China (this one drinks water too, neat) and RBC Blue Water Project by BBDO Toronto, Canada.

Add new comment

Top