Playing on everyones ego, United Way of Southern Nevada launched a campaign where you can be the face on their billboard. Who doesn't want to be on a billboard? Uploading self-portraits is what most folks did on the AMEX interactive billboard in Belgium back in 05, even though I suggested we'd try goatse (and I totally did). The United Way billboard requires that you first make a proper donation, via their Facebook page, and you will receive a special thank you by having your photo appear on Las Vegas area digital billboards. Neat! No uploading required, that facebook profile image of you dancing with a lampshade on your head will do.

Through this interactive charitable giving campaign, each contributor has an opportunity to influence change in three basic building blocks of life: health, education and financial stability. Supporters who donate a minimum of $10 on United Way's Facebook page, now through December 31, will have the option of uploading an individual photo to be featured on an area digital billboard.

To be a part of United Way of Southern Nevada's 'Be the Face of Change' movement, simply visit facebook. After donating and uploading a photo, individuals can see their image on a billboard throughout the Las Vegas valley, or view a photo of the billboard when it is posted on the United Way of Southern Nevada's Facebook page.

"We wanted to say a unique 'thank you' to our donors this Holiday season, and by using social media and new technology, we can give a special recognition to our supporters on billboards throughout the Las Vegas valley," said Cass Palmer, president and CEO of United Way of Southern Nevada. “We encourage the community to be a part of the spirit of giving this time of year and join United Way of Southern Nevada's campaign to be the resource to make a difference."

BRAINtrust Marketing + Communications


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.