The United Way of Greater Milwaukee and Serve Marketing bring teens a reality check, in time for Valentines Day. Basically telling teenaged girls no matter how much the idea of having a baby as a teen might sound appealing the minute you end up preggers the dude's gonna bounce. It also directs them to for more info.
I like the idea. I do think the tone and copy could have been more cruel to drive home the point.

Oh, and they also have radio to go with it. Yeah, I said radio. Do you know Adland has a collection of radio spots? We do.

Credits: United Way of Greater Milwaukee Agency: Serve Marketing Art Directors: Michael Vojvodich, Matt McNulty Creative Director: Gary Mueller Copywriter: Nicholas Pipitone Photographer: Nick Collura Photo Retoucher: Anthony Giacomino Producer: Darlene Stimac

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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