Brazilian radio station UOL 89FM has been sleeping for six years. But now they're back. And with the help of death metal band Sepultura's leader Andreas Kisser they want you to wake the eff up. And they have just the app to make you do it.

Rock Snooze is simple: your alarm goes off, and you hear Andreas laying down a bone crunching riff. If you dare hit the snooze button, next time the alarm goes off, Andreas makes it louder. And so on.

So far, it's working well. Not to mention the fact people are tuning back in to UOL 89FM. Which is awesome. I can think of no better way to wake up than with Kisser's guitar shredding my eyes open every morning.

Client: UOL 89FM Agency: Agencia Africa Executive Creative Director: Sergio Gordilho Projects Creative Director: Evandro Soares Creative Directors: Sergio Gordilho / Guy Costa / Luiz Gonzaga Copywriter: Henrique Zirpoli Art Director: Alex Alves Account team: Marcio Santoro / Marcelo Passos / Regina Madeira / Carlos Larotonda TV Production: Rodrigo Ferrari / Stella Gafo Project Manager: Marcos Valeta Media: Luiz Fernando Vieira / Paulo Ilha Motion Design: Andre Finhana Editing: Jose Ernesto Neto / Raphael Enes / Celso Vilalba Technology Production: Instituto de Artes Interativas Approved by (client): Ricardo Impellizieri
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Robert's picture
    Robert (not verified)

    Here is how it works

    May 02, 2013

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