Varun D Jani Fine Jewellery: Seeing Is Believing (Print/Poster, India)

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Posted by bittertruth on Oct 19 2009

Most newspapers in India have a low screen. Therefore they cannot reproduce the intricate designs of Varuna D Jani’s line of jewellery. The top line research threw an insight that when customers walked into Varuna D Jani’s store and saw the exquisite designs, they more often than not bought the product. The brief was therefore to encourage more walk ins through a series of posters.

Client: Varuna D Jani Fine Jewellery

Ad Agency: IBD Brands (Mumbai, India)

Art Director: Mandar Wadke

Copywriter: Sunil Shibad

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