Most newspapers in India have a low screen. Therefore they cannot reproduce the intricate designs of Varuna D Jani’s line of jewellery. The top line research threw an insight that when customers walked into Varuna D Jani’s store and saw the exquisite designs, they more often than not bought the product. The brief was therefore to encourage more walk ins through a series of posters.
Client: Varuna D Jani Fine Jewellery Ad Agency: IBD Brands (Mumbai, India) Art Director: Mandar Wadke Copywriter: Sunil Shibad