At the beginning of this month, Verizon launched a new campaign by Draft New York which uses the theme of three documentary filmmakers on a "road trip" asking people around the USA why they chose Verizon. Six TV ads and five radio spots cover the gamut of services offered by Verizon. In addition they've set up a microsite here. If you've got a case of deja vu, it's likely because Coca Cola did a similar thing last year as part of its "Make it real" campaign, and so did Dell back in 2003 when it was still using those interns in their advertising.
Verizon - the latest brand to go on a road trip