This image below perfectly illustrates why my significant other refuses to let me give our offspring a ride on my 1960's Vespa Primavera. The whole world looks exactly like this when I ride. Lets hope he doesn't see this campaign or I'll have fun fun fun until daddy takes my Vespa away. ;) From Saatchi & Saatchi New Zealand, illustrated by Trevor Powell.

Designer: Nick Smith
Illustrator: Trevor Powell
Executive Creative Director: Mike O'Sullivan
Creative team: Tim Huse & Hywel James
Account Director: David Bowles
Print Producer: Craig Vary


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Neaner's picture

    If that is what you see you are a menace on the roads.

    Aug 27, 2008
  • purplesimon's picture

    I can imagine a lot of people throwing their toys from the pram when they see this ad, but I can confirm this is exactly how the world looks from a bike.

    Love the art direction, too. Makes me think of vintage Vespa not those garish new-fangled things they now sell that sound like an army of gnats. I swear those are hairdryers with wheels and not real bikes.

    Aug 27, 2008
  • Dabitch's picture

    *Moahahahahahaha* Too true man. Plus they just don't smell right either.

    Aug 27, 2008

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