Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".

Photographed by Roman Jehanno and created by BETC Paris

Creative Director : Stéphane Xiberras Art Director : Jordan Lemarchand Copywriters : Julien Deschamps, Arnold Zalluram Account Manager : Mathieu Laugier Art Buyer : Karine Grealou Advertiser : Victimes & Citoyens Advertiser Manager : Vincent Julé-­‐Parade Photographer : Roman Jehanno Photographer's Assistant : Arnaud Cognard 3D modeler : T@ng

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.