This illustration of a Victorinox pocket knife, covering an area of about 22,000 m² replaced the grain, corn or rapeseed that normally would have grown there and acted as a giant billboard for Victorinox in both the summer of 2008 and the summer of 2009. The field was located under Zurich Airport’s approach corridor near Stadel, Canton Zurich.

Client: Victorinox

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.