A couple weeks ago this ad for Virgin Atlantic ran in UK newspapers. The word in the center of the ad is Arabic for "Soon". But it's also pretty neat that it also looks like an airplane.

Apparently that is what inspired the creatives behind this ad for new flights to Dubai, as they looked through an Arabic dictionary, hoping for some inspiration.


about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (5)

  • Robblink's picture

    That's pretty brilliant. I'm glad the program start date was 3/27 and not some other day.

    Feb 18, 2006
  • Dabitch's picture


    YEha awesomelooking. Wonder what font that is.

    Feb 18, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Love it. Sooo simple. Make room on the award shelves guys and gals.


    Feb 18, 2006
  • CopyWhore's picture

    Let's just hope the awards juries speak Arabic!

    Feb 22, 2006
  • sakib's picture

    Yeah, it's pretty neat but th eonly problem is that they played around with the font a bit too much and the first letter doesn't really mean anything. There was an article in CAMPAIGN magazine here in Dubai about it how the word doesn't make sense. Still quite a nice thought though.

    Mar 31, 2006

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