Flying Football Flag of St George

Virgin Atlantic do their own version of the classic footballers "shirt over head" goal-celebration, making an inverted flag of St George with it. It communicates football and flying without getting the church all upset like that Nike Rooney ad did

Oh, and for you adkids out there - this is what the brief said:

One Line Brief:
Promote Virgin Atlantic as the official airline supplier to the England football team
In-depth Brief:
Tap into the atmosphere and buzz that surround the World Cup whilst highlighting that Virgin Atlantic are the official airline supplier for the England team’s trip to South Africa this summer.

Client: Virgin Atlantic Clients Details: MD of Marketing: Paul Dickinson Head of Advertising: Breda Bubear Advertising Campaign Manager: Rachel Diamond Creative agency: RKCR/Y&R Copywriter: Phil Forster Art director: Tim Brookes Planner: Tom Barnes Media Agency: MG:OMD Media Planner : Estee Tang Photographer: Dave Stewart Account Director: Philip Higham Account Manager: Matthew Taylor Exposure: Press

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.