JWT Dubai says "This campaign for Virgin Megastores, touches upon a core benefit of audio books, which lends itself seamlessly to the creative device as well as the execution style." What they mean is "we had lots of fun drawing big eyeballs on vacation!"

TITLE: Give your eyes a rest AGENCY: JWT Dubai CLIENT/PRODUCT: Virgin Megastore EXECUTIVE CREATIVE DIRECTOR: Chafic Haddad ART DIRECTOR:SM Ziyad, Tarek Samaan COPYWRITER: Zahir Mirza 3D ILLUSTRATOR: Tarek Samaan RETOUCHER: Milind Aglave Country United Arab Emirates. Submission Date: 1/1/2009
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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