Racismovirtual is a non profit project in Brazil that aims to take the racist tweets offline and put them in the real world, in the neighbourhoods where they came from. If you have billboard media, you can donate it to the project. The project; ‘Virtual racism, real consequences‘ is run by a group of volunteers. The group seeks out bad tweets, finds out where it came from via the geolocation on twitter, and then gets a billboard space as near to the location as possible. By taking the comment offline and into the "real world" they hope to stir debate on how people react to these comments, and drive home the idea that even a tweet on the fly can hurt in real life.

The names and images of the people responsible for the tweet are blurred out, but to run into your tweet on a billboard in this fashion would be a jarring experience.

It's not all that easy to read the sender on the billboard unless you're a pedestrian, so I hope they're in walkable hoods.

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Comments (4)

  • Z's picture
    Z (not verified)

    Hello, I made a comment on a post similar to this one (possibly this one) and I no longer see it here,
    (About putting tweets on billboards, it was very similar)

    So I'm wondering if there was an article similar to this one (I don't think so) or my comment was lost due to server issues or something, thanks.

    Apr 08, 2017
  • kidsleepy's picture
    kidsleepy

    Considering the post was back in November it's kind of hard to say. What was your comment?

    Apr 08, 2017
  • Z's picture
    Z (not verified)

    I don't remember what I said but I do remember that Dabitch did a reply to my comment and I replied to that.

    I am just wondering this because I feel like I might have the wrong article, but I don't think you would be able to tell me anyway if it was lost.

    Apr 09, 2017
  • Dabitch's picture
    Dabitch

    You probably have the wrong article. Comments don't vanish.

    You could backtrack via my user page which shows my comments, but I comment a lot so that would take forever. If you had been a registered user, your comment would have been found on your user page.

    Apr 10, 2017

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.