RUN FOR YOUR LIVES! Giant crayfish are clawing out of the earth from mile-deep catacombs and attacking our cities! This is revenge for that time when I poured wormwood-heavy absinth in the boiling water at our crayfish party isn't it? I thought the hallucinations would be cool not terrifying! Hold me, I'm scared!

... Oh, it's just an ad. Carry on. I never said any of that. What?

Client : Visa Agency : Whybin TBWATequila Auckland Executive Creative Director : Andy Blood Creative Directors : Craig Farndale & Connan James Creatives: Kurt Strong & Matt West Account manager: Mark Wilson

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.