Will the adgrunt who has not used an optical illusion as an ad for aspirins or eye drops please raise their hands? I'm afraid I can't, there was an Optrex campaign in my student folio. *hangs head*
Here's something new though, a different optical illusion used for earthquake awareness from jentera intermdia Indonesia. It's like a tsunami on paper.

agency: jentera intermdia, yogyakarta, indonesia
ad: aancool
cw: aancool


Comments (5)

  • Dabitch's picture

    Aw thanks. in my defense, the art direction was rockin'.

    Aug 06, 2006
  • Neo's picture

    I rate it a four. I'm sure the line was better in Indonesian than it is in English. Lacks punch. Great visual.

    Aug 06, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    the original ad is in indonesian, translate for adland

    Aug 06, 2006
  • Neo's picture

    I thought so. Thanks for the translation. The ad is good.

    Aug 07, 2006

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.