A spoonful of sugar helps the medicine go down.. Or in this case a ginormous candy. Yum! Delicious Gets The Good In, Vital.

Agency: Draftfcb Cape Town Client: Vital Health Executive Creative Director: Mike Barnwell Creative Directors: Aaron Harris, Doug Larter Art Director: Brendon Barnard Copywriters: Ian Metcalfe, Chris de Villiers Illustrators: Christiaan Venter, Ryan de Carte, Brendon Barnard

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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