A spoonful of sugar helps the medicine go down.. Or in this case a ginormous candy. Yum! Delicious Gets The Good In, Vital.
Agency: Draftfcb Cape Town
Client: Vital Health
Executive Creative Director: Mike Barnwell
Creative Directors: Aaron Harris, Doug Larter
Art Director: Brendon Barnard
Copywriters: Ian Metcalfe, Chris de Villiers
Illustrators: Christiaan Venter, Ryan de Carte, Brendon Barnard