A spoonful of sugar helps the medicine go down.. Or in this case a ginormous candy. Yum! Delicious Gets The Good In, Vital.

Agency: Draftfcb Cape Town
Client: Vital Health
Executive Creative Director: Mike Barnwell
Creative Directors: Aaron Harris, Doug Larter
Art Director: Brendon Barnard
Copywriters: Ian Metcalfe, Chris de Villiers
Illustrators: Christiaan Venter, Ryan de Carte, Brendon Barnard

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.