Volunteering in Scotland today was given a make-over with the launch of the new 'Model Behaviour' campaign from third sector interface organisation West Dunbartonshire CVS. The campaign is designed to transform the image of volunteering by promoting it as an accessible and natural lifestyle choice.
The campaign, launched as part of National Volunteers Week, features volunteers from West Dunbartonshire with photography by local professional photographer Daren Borzynski.
Volunteers’ Week is an annual event that aims to raise awareness of volunteering across the UK. The themes of the week for 2010, “Recognise, Reward and Recruit”, highlights the contribution of over 1 million adults in Scotland who each year give their time freely, while encouraging others to get involved in volunteering.
Follow the campaign here - http://www.facebook.com/pages/Model-Behaviour-Volunteers-Week-2010/13163...