Euro RSCG Sydney were briefed to do a topical ad for the Olympics wishing Australian athletes all the best whilst highlighting a feature of one of the Volvo cars. It's obvious where they would go with that, innit?

Skeet Booth : Photographer Antony McDonald : Retoucher Rowan Dean : Executive Creative Director Alex Evangelinidis : Art Director Alex Tagaroulias : Copywriter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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